LEADERSHIP
TEAM

Darren Lee

Chief Executive Officer

Nurazrul Nordin

Chief Corporate Affairs & Strategic Partnerships Officer

JQ Lee

Chief Financial & Operating Officer

Grace Kang

Chief Administrative & Compliance Officer

Muhammad Fared

Chief Production Officer

Mandy Lee

Head of Purchasing

Nora Mohamad

Head of Regional Operations (South)

Muhamad Nur

Head of Regional Operations (East Coast)

Ms Foong

Head of Perak Operations

Arif

Kedah Area Manager

Aza

Head of Melaka Operations

Adhwa Mazland

Johor Area Manager

Amalina

Klang Valley Area Manager

Azlinda

Terengganu Area Manager

Fariszuan Ahmad

Brands Assurance Executive

Ikhram

Brands Assurance Executive

Hanis Amiera

Northern Factory Manager

Nurul Dasira Ismail

Southern Factory Manager

Shaidatul Azwa Wari

East Coast Factory Manager

Nur Laila Azwa Rizalman

Head of Halal Affairs
Helddy Tan - Technical Chef (Bread), Sabah

Helddy Tan

Technical Chef (Bread)
Nik - Technical Chef (Pastry), Perak

Nik

Technical Chef (Pastry)
Chan Kah Yan - Technical Chef (Cakes), Perak

Chan Kah Yan

Technical Chef (Cakes)

Izat Mawardhi Saleh

Senior Creative Officer